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Marketing Blue Belt: From Data Zero to Marketing Hero: From Data Zero to Marketing Hero, by Christopher Penn
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Demand better measurement from your marketing! You work hard as a marketer to get people’s attention, capture their interest, incite desire, and compel action. Why, then, do your metrics and analytics let you down and make your efforts seem unremarkable to your stakeholders? Doesn’t your labor deserve better? Marketing Blue Belt will help you free the insights trapped within your data. Once unlocked, you’ll be able to formulate strategies that will generate the heroic marketing impact you dream of. Download your copy now and transform yourself from Data Zero to Marketing Hero.
- Sales Rank: #1157187 in eBooks
- Published on: 2015-01-23
- Released on: 2015-01-23
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
If It's from Christopher S. Penn, YOU NEED IT!
By Jon-Mikel Bailey
As with anything that Chris Penn puts out, this is useful, actionable, and straight to the point. I recommend this and the rest of the series for any marketer looking to get to the next level. I would also sign up for his Almost Timely newsletter as fast as you can - one of the best resources out there for marketing, tech, and more. http://www.christopherspenn.com/
0 of 0 people found the following review helpful.
Good practical advice
By Michael Miller
As always from Christopher Penn, this book is filled with solid practical advice that I can use. The MAISTER model he presents, and illustrates with his own case study, is one I'll be unpacking and trying at work right away.
0 of 0 people found the following review helpful.
Very Insightful
By Alec Schraegle
I couldn't put this book down, so many ideas and points to highlight and put more thought towards. Everyone can come away with value after reading this.
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