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International Business (2nd Edition), by Stuart Wall, Bronwen Rees
Free PDF International Business (2nd Edition), by Stuart Wall, Bronwen Rees
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International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees
- Sales Rank: #6150408 in Books
- Published on: 2005-01-02
- Original language: English
- Number of items: 1
- Dimensions: 9.68" h x .86" w x 7.46" l, 1.80 pounds
- Binding: Paperback
- 432 pages
From the Back Cover
�
International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an�analysis of�external environmental factors, the book�moves to�examine the functional and operational issues�faced by international businesses. Throughout the text, more subtle organisational and cultural isues, increasingly crucial to success, are given strong prominence.
The throroughly updated second edition�provides new�cases�and FT articles, encouraging the reader to explore�the practical applications of the key concepts. There is also an increased emphasis on international strategic directions to highlight the importance of long-term business planning. A coherent structure is supported by a strong pedagogical framework, with further substantial resources available on the book's website at www.booksites.net/wallrees.
Ideally suited for undergraduate and postgraduate degrees and modules in International Business, the book will also appeal to�'non-specialist' students from disciplines outside business and management.
Key Features
- Emphasis on culture, ethics and the environment
- New Chapter 8: International strategic issues
- New and revised case material and FT articles
- Broad coverage of key environmental and operational factors
- Strong pedagogical structure enabling and active and open-learning approach
- Companion�website�provides resources for both students and lecturers
Stuart Wall is Subject Leader in�Business and Economics at Ashcroft International Business School, Anglia Polytechnic University and has acted as a consultant on international business issues for the OECD.�Bronwen Rees is Senior Research Fellow, also at Ashcroft International Business School, and has been a Visiting Fellow at both Cranfield School of Management and Judge�Institute, Cambridge University.
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