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Sustainable Marketing: Managerial - Ecological Issues, by Donald A. Fuller
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There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.
In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
< >- Sales Rank: #3817712 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 1999-02-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.02" w x 6.00" l, 1.43 pounds
- Binding: Paperback
- 407 pages
- Used Book in Good Condition
Review
"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I’m aware of."�
(Peter Gillett)Most helpful customer reviews
0 of 0 people found the following review helpful.
Very good book. Thank you
By Haiyan Song
Very good book. Thank you. Wish it includes chapters as how to measure sustainable marketing performance and how to measure perceived stakeholder values.
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