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"This book was very clearly written and exceptionally informative."�Catherine Hilton, Attorney at Law
This book is the key to properly establishing your law practice online.
You spend thousands of dollars on office furniture to create a professional first impression to visitors; this book will show you how to create a web presence that presents your firm professionally as well.�
UPDATED with the latest and greatest Online Marketing Strategies for 2013.
"I understand that some advice in this book is time consuming. Registering with free listings is tedious, and they will try to up-sell you on results. But if you read this book and follow the instructions the rest will happen naturally. While I haven't followed every instruction in this book, I have done about 85% of the things suggested and I am boasting a first page, fourth Google result.
To keep it short, this book has changed my whole approach to web presence. I was so amazed by the content and the real results that I shipped a second copy to a colleague of mine to help him out. If there is something that I can do to express my satisfaction with this product, more than just writing a review and giving it five stars, then I would do it. Read the book, see the results, and pass it on. Thanks Jabez!" �Christopher Davidson, John Davidson & Associates
Simplifying the Complex
Covering websites, social media, SEO and reputation defense this book is sure to save your law firm thousands of dollars.�
For information on bringing the authors to speak at your next event or CLE see the final section of the book.�
"10 out of 10 from every attendee, that's never happened before"�Laurie Williams, CLE Director Maricopa County Bar Association
From the inside flap of Hardcover edition:
ANY LAW FIRM MARKETING TECHNOLOGY BOOK PUBLISHED BEFORE THIS BOOK IS NOW OUT OF DATE.
Everything inside these covers is designed to show you how to grow your practice using the ONLY current advertising medium that is simultaneously profitable and accountable.
What This Book Teaches:
This book is a step-by-step guide to properly establishing your firm online so that you can dominate the search engines and convert the maximum number of clicks into clients. We peel back the mystery of SEO, social media and reputation defense to show you exactly how high-priced web marketing firms get results for their clients. How do we know this works? Because these are the secrets that we use at our own firm to get law firms just like you ranked on the 1st page of Google. We will also show you how to increase the number of new prospects you get from the internet every week.
- Sales Rank: #2011088 in Books
- Brand: Brand: Rapid Karma Publishing
- Published on: 2013-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .81" w x 5.98" l, 1.34 pounds
- Binding: Hardcover
- 308 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great Information
By Charles David Brown
I rarely write reviews, but am compelled to because of the amount of quality information in this book. I cannot recommend more highly. If you want to learn how to successfully market a law firm online, this book will show you how.
1 of 1 people found the following review helpful.
Excellent resource for navigating a new search environment
By Neil Klingshirn
I used to think I knew it all when it came to law firm SEO, and for years we enjoyed top employment law keyword positions in Google. That changed about 18 months ago, when Google made major changes to its search algorithms to place the emphasis on local search. This book explains those changes and provides an understandable, step by step process for doing well in local searches. Spoiler alert: Content is still King. Where and how you use it, though, has changed. The book also provides solid suggestions for website design (keep it simple; make emails and calls easy, and include and use a blog) and social media marketing.
Kudos also to author Jabez LeBret, who took my call and spent a good hour answering questions that I had specific to our practice and websites. Finally, I bought Kindle copies for our SEO expert and web developer, to get us all on the same page.
3 of 3 people found the following review helpful.
Fantastic, up to date resource
By Trey Barrow
This book is exactly what every lawyer needs to succeed on the internet. Actually, although this was written primarily for attorneys, the information in this book would benefit any business seeking to increase their presence on the internet. This is a short read that is full of very detailed information. The specific instructions, including the timing of each step will help the novice and experience SEO avoid common, costly mistakes. I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure.
I have a lot of experience in SEO and still learned a great deal reading this book. HIGHLY Recommended.
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